SoBe
Transformation of the SoBe Rooftop Lounge at W Hotel, The Palm
Introduction
ISG Middle East was awarded a contract by Al Sharq Investments to fit out an entertainment venue, SoBe Rooftop Lounge, located within W Hotel The Palm in Dubai.
| Customer | Al Sharq Investments |
| Architect | Keane Brands LLC |
| Area | 15,000 sq ft |
| Program Duration | 19 weeks |
Adding value every step of the way
In a unique approach to giving back, ISG Middle East launched its first site-based donation drive where over 90 workers working on the site had access to pre-owned outfits.
Engaging with different stakeholders across all areas of the business to ensure it brings the client’s vision to life at every stage of the fit out. The project’s relationship driven approach has seen ISG Middle East working directly with the client on every aspect of the design and build.
The project
ISG Middle East have commenced work on the new W Hotel in Dubai on the iconic Palm Jumeirah Islands. The rooftop lounge covers 15,000 sq ft with unhindered views across the Arabian Gulf facing the Burj Al Arab.
Inspired by South Beach in Florida, this rooftop bar and lounge includes all finishes and furniture, as well as kitchen and bar equipment.
News & Insights
