Ford HQ
Geared towards events and a community-like feeling, ISG Middle East fitted out Ford Motor Company’s Middle Eastern headquarters in the UAE.
Introduction
Geared towards events and a community-like feeling, ISG Middle East fitted out Ford Motor Company’s Middle Eastern headquarters in the UAE. The space consists of four floors, a rooftop terrace and several large spaces for employees to gather and work collaboratively.
The office, located on the Sheikh Zayed Road in Dubai, also includes its very own car showroom.
| Customer | Ford Motor Company |
| Project Manager | CBRE |
| Value | AED 24 million |
Adding value every step of the way
In a unique approach to giving back, ISG Middle East launched its first site-based donation drive where over 90 workers working on the site had access to pre-owned outfits.
Engaging with different stakeholders across all areas of the business to ensure it brings the client’s vision to life at every stage of the fit out. The project’s relationship driven approach has seen ISG Middle East working directly with the client on every aspect of the design and build.
The project
The team had to get the balance right between listening to Ford, who came with ideas on how to make the office employee-focused using their global branding guidelines, but also seeing what was physically feasible from a fit out perspective.
Working very closely with the client, we built a community area on the first floor. This area has six large meeting rooms which can be reconfigured to accommodate the whole Ford Middle East team for events and conferences. Each of the office’s four floors has a kitchen station, telephone rooms and quiet spaces equipped with modern FF&E.
We also fit out an open plan breakfast bar and pantry on the fourth floor. The space has full IT and AV capabilities for hot desking and events.
On the rooftop terrace, we installed IT and AV equipment, so employees are able to work there in the cooler months. We also fitted a wooden canopy to provide shade for Ford’s team.
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