Du’s Headquarters Dubai Hills
Inspiring innovation, collaboration and efficiency at the new headquarters for digital telco, du
Introduction
The new Emirates Integrated Telecommunications Company (du) HQ boasts classy executive offices, CEO and chairman suites, convertible meeting rooms and majlis, staff cafeteria, and lounge, all housed in a seven-storey standalone building at Dubai Hills Business Park.
Dubai Hills is well-known for being one of Dubai’s emerging locations for luxe living, drawing a discerning clientele and working professionals to the area.
| Customer | du |
| Savills | Savills |
| Architect | Bluehaus Group (ID) |
| Form Of Contract | Fidic 1999 short form |
| Area | 140,000 sq ft |
| Completion Date | May 2022 |
| Program Duration | 20.5 weeks |
Adding value every step of the way
In a unique approach to giving back, ISG Middle East launched its first site-based donation drive where over 90 workers working on the site had access to pre-owned outfits.
Engaging with different stakeholders across all areas of the business to ensure it brings the client’s vision to life at every stage of the fit out. The project’s relationship driven approach has seen ISG Middle East working directly with the client on every aspect of the design and build.

Scope of Works
Tastefully fitted out by ISG Middle East from shell and core condition, du’s HQ covers 140,000 across seven storeys, boasting a top floor for executive offices, CEO & chairman suites, meeting rooms & majlis, open and closed office spaces, cosy and collaborative areas that include cafeteria and lounge.
The purpose-built HQ aims to inspire innovation, collaboration, and efficiency in a future-proof sustainable environment. The new HQ will support du’s accelerated-growth strategy and fast-track its transformation into a digital telco.

Challenges
Built to the high quality and aesthetic requirements of du and in accordance with Bluehaus Group’s design package, du’s new headquarters is designed to bring the company’s vision of culture, productivity, and employee well-being – the four key elements that form part of its ongoing transformation agenda (TA). du has a strong culture of employees from diverse backgrounds working towards a shared vision, taking pride in what they do, celebrating their successes as one team, and giving back to the community.

What we Did
Delivering works across seven floors concurrently required very precise resource planning. Orders were placed with our supply chain as early as possible and resource levels were always monitored to ensure the programme was kept on track.
This was executed through detailed planning, which was tracked daily via a KPI tracker to measure the daily output. Any resource issues or delays were therefore flagged early and ISG were able to get additional resources where needed. At critical stages, there was a total of 950 men on site for four weeks with a record number of manhours for the business within a month.

The project teams also managed procurement lead times that were constantly changing. With early engagement with all suppliers, ISG Middle East was able to procure directly with specifications and set up a dedicated reporting process on procurement activities, which included mitigation measures including airfreight options and site walks to sequence alignment with all parties. This ensured proper supply chain management and balanced the expectations of all stakeholders.
High-tech lifting plans were executed by ISG Middle East and its supply chain partners to lift large-sized and delicate construction materials to the roof and other hard-to-reach locations, in fulfilment of the high-specs design and quality requirements demanded of a world-class workplace of the future.


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