Mattel Play Town

Transforming children’s entertainment facility by Meraas Leisure & Entertainment at City Walk

Introduction

ISG Middle East was awarded a high-profile contract by Meraas Leisure & Entertainment to fit out a 50,000 sq ft children’s entertainment facility at City Walk, an outdoor retail complex located in Dubai.

Customer	Meraas Holding
Architect	Forrus
Area	50,000 sq ft
Completion Date	2017

Adding value every step of the way

In a unique approach to giving back, ISG Middle East launched its first site-based donation drive where over 90 workers working on the site had access to pre-owned outfits.

Engaging with different stakeholders across all areas of the business to ensure it brings the client’s vision to life at every stage of the fit out. The project’s relationship driven approach has seen ISG Middle East working directly with the client on every aspect of the design and build.

The project

Spanning across three floors, the family entertainment centre is based on the characters from Mattel. ISG Middle East took the the premises from shell and core to somplete fit out, inclusive of steel mezzanine, lift shafts, along with escalator and elevator installation

The project was heavily-themed, representing the characters and scenes within the relevant shows including full IP approval facades, play structures, climbing frames as well as a 4D cinema.

As part of mixed-use development scheme built by three main contractors, strict adherence to the city wide logistics plan was required including scheduled deliveries, unloading requirements, restricted storage for materials and vertical transportation.

Obtaining sign off and approval for the IP items of installation was a key challenge as some of the characters were hand-sculpted based on models and images, along with managing the change demands of the IP holder.

ISG successfully worked harmoniously alongside the base build contractor in an incomplete building, whilst programming and mitigating potential delays.