Community Hub – ICD Brookfield Place
The project involved the complete fit-out of a retail space located at the ground floor of ICD Brookfield Place, one of the prime retail spaces in Dubai
Introduction
The project involved the complete fit-out of a retail space located at the ground floor of ICD Brookfield
| Architect | Roar Design (ID) |
| Quantity Surveyor | Turner and Townsend |
| Area | 1,500 sq ft |
| Program Duration | 10 weeks |
| Completion Date | 25 April 2021 |
Adding value every step of the way
In a unique approach to giving back, ISG Middle East launched its first site-based donation drive where over 90 workers working on the site had access to pre-owned outfits.
Engaging with different stakeholders across all areas of the business to ensure it brings the client’s vision to life at every stage of the fit out. The project’s relationship driven approach has seen ISG Middle East working directly with the client on every aspect of the design and build.

The project
Place, one of the prime retail spaces in Dubai now, which went live towards the end of 2020. This space was fitted out in line with the ID design provided by Roar Design with the MEP design developed by ISG inhouse.
The space is intended to cater to needs of the client which includes marketing, art exhibitions, tutorials, presentations etc. The scope included all MEP installations, AV, IT, security installations, gypsum walls, fabric ceilings, textured wall finishes, wallpaper, customisable furniture, fixed furniture, wooden/metal ceilings, vinyl flooring, carpets, wall panelling, façade works.
The fit-out was completed from the ground up with the blockwork demise walls also built by ISG under a different work order, as part of the framework.

Challenges
- MEP design was in-house through our supply chain and TSM team and the ID design was through Roar design. Co-ordination was a challenge with the tight timeline.
- Challenging timeline considering demise walls, design and execution to be carried out in 2 and a half months.
- Small area with limited space for high level access. Slab to slab height of 8m.

What we did
- Having weekly workshops with ID designer to develop the design to shop drawings and taking the MEP design in parallel with consistent communication on the challenges to the ID designer so that both designs would sync well from the get-go.
- Fast tracking MEP design and executing high level works early on fixed scaffolding built for the construction of block demise walls.
- Working both shifts by staggering trades for better site coordination.
News & Insights



