Roxy Cinema, Dubai Hills Mall, UAE

Besides “Roxy Xtreme”, its star attraction and biggest screen with it being the size of two tennis courts at 423sqm, the new Roxy Cinemas at Dubai Hills Mall also features heated seats, a licensed bar and a “Hall of Fame” where stars who visit will have their hand or footprints immortalised.

ISG’s scope of works includes, structural steel works for stadia seating platforms, projection platforms and suspended corridors, acoustic treatment inside the cinemas for wall panels, ceiling tiles; acoustic/floating floors and carpets, joinery including doors, concession and ticket counters’ paneling and bespoke seating, cinema-grade acoustic gypsum partition systems, vertical transportation including four escalators, three lifts, loose furniture, signage, screed works and kitchen equipment for all F&B counter services, lighting, MEP and IT/security.

The first floor has seven luxurious silver auditoriums along with two fully equipped kitchens, food and beverage counters, and the main access to Roxy Xtreme, offering an abundance of options for moviegoers.

Timber cladding was used on corridor walls, complimenting a blend of green carpet and black/white terrazzo tile flooring, giving a warm, outdoorsy feel to the space, inviting you to a cosy cinematic experience inside the cinema rooms.

The ground floor features ticketing counters hand-crafted with decorative Italian mosaics, back offices, digital display walls and self-serving kiosks with a with a grand staircase spanning across all 3 levels as well as escalators and lifts, which were installed in a live, fully operating mall environment

1. There were logistics constraints for the delivery and installation of 360 tons of hot rolled steel which had to be delivered in live mall environment with limited access points.
2. The installation of 20m high partitions, without using large access equipment due to logistics constraints of no large machines allowed onsite.
3. Optimising co-ordination with several client direct suppliers providing key installations including seating, TMS, screens, audio systems and digital screens. 

1. ISG implemented a robust plan using multiple spider cranes to maneuver the steel into the space and install in line with the program durations during hours permitted by client and landlord.
2. ISG staged scaffolding with long-term foresight to allow for efficient modification to allow partitions to be built, while having other works such as steel installation proceed in tandem.
3. ISG arranged and coordinated robust coordination meetings bringing all key stakeholders to ensure a smooth and seamless delivery. The ISG team also continuously used transparent and open communication to build strong relationships with all stakeholders.